Permission Marketing

Seth Godin was an early online entrepreneur, founding the first Internet-based direct marketer, Yoyodyne, which Yahoo acquired in late 1998. Godin then worked as VP Direct Marketing at Yahoo before leaving to become a full time speaker, writer and blogger. This blogpost by Seth describes how filmmakers (and anyone else with a product to sell) can reinvent how they relate to their customers through what Seth calls Permission Marketing.

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Randy Finch's Film Blog:

Thoughts from a film producer about making and distributing films.