India's First Crowd Sourced Film
An August 8th, 2013 post to indiantelevision.com announces India’s first crowd sourced film - built from storylines and dialogue gathered from fans and "digital influencers" (e.g., "movie reviewers, Twitterati, film bloggers and Facebook communities of movie aficionados").
The idea is a publicity stunt by Zee Entertainment Enterprises, one of India's largest media companies, to promote the launch of &pictures - a new pay channel targeting a young demographic.
Apparently &pictures will offer "television premieres of some of the most awaited movies of the year [like] Shahrukh Khan and Deepika Padukone’s Chennai Express, Ranbir Kapoor’s Besharam and Priyanka Chopra’s Zanjeer.
To get attention for this new venture, Zee is sponsoring a contest to crowd source a film:
"August 5 and 6 will be the Naamkaran – You give the name of the film.
August 7 and 8 is Kahani mein Tweet – continue the story in less than 140 characters.
August 12 is the premiere and release of The Never anding Movie, as it will be called."
Posted by Randy Finch on Sunday, August 11, 2013
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Randy Finch's Film Blog:
Thoughts from a film producer about making and distributing films.
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