India's First Crowd Sourced Film

An August 8th, 2013 post to announces India’s first crowd sourced film - built from storylines and dialogue gathered from fans and "digital influencers" (e.g., "movie reviewers, Twitterati, film bloggers and Facebook communities of movie aficionados").

The idea is a publicity stunt by Zee Entertainment Enterprises, one of India's largest media companies, to promote the launch of  &pictures -  a new pay channel targeting a young demographic.

Apparently &pictures will offer "television premieres of some of the most awaited movies of the year [like] Shahrukh Khan and Deepika Padukone’s Chennai Express, Ranbir Kapoor’s Besharam and Priyanka Chopra’s Zanjeer.

To get attention for this new venture, Zee is sponsoring a contest to crowd source a film:

"August 5 and 6 will be the Naamkaran – You give the name of the film.

August 7 and 8 is Kahani mein Tweet – continue the story in less than 140 characters.

August 12 is the premiere and release of The Never anding Movie, as it will be called."

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