An August 8th, 2013 post to indiantelevision.com announces India’s first crowd sourced film - built from storylines and dialogue gathered from fans and "digital influencers" (e.g., "movie reviewers, Twitterati, film bloggers and Facebook communities of movie aficionados").
The idea is a publicity stunt by Zee Entertainment Enterprises, one of India's largest media companies, to promote the launch of &pictures - a new pay channel targeting a young demographic.
Apparently &pictures will offer "television premieres of some of the most awaited movies of the year [like] Shahrukh Khan and Deepika Padukone’s Chennai Express, Ranbir Kapoor’s Besharam and Priyanka Chopra’s Zanjeer.
To get attention for this new venture, Zee is sponsoring a contest to crowd source a film:
"August 5 and 6 will be the Naamkaran – You give the name of the film.
August 7 and 8 is Kahani mein Tweet – continue the story in less than 140 characters.
August 12 is the premiere and release of The Never anding Movie, as it will be called."
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