What do Pirates of the Caribbean, Tron, Halo, Coca-Cola’s Happiness Factory, and Avatar have in common?
One man, Jeff Gomez, has been involved in creating a transmedia mythology for all of these franchises.
According to an interview published by splicevine.com on September 30th, 2012, Jeff Gomez (and his company, Starlight Runner) has been involved in disseminating pieces of these stories across various media platforms. The Sept. 30th, 2012 interview discusses a number of aspects of Jeff's work - including the expanding role of user-generated content.
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