Wieden + Kennedy working with effects shop The Mill for client Old Spice.
This campaign features former NFL defensive end and star of the Expendables 2, Terry Crews, as a one-man-band. Notably, viewers can also interact with the campaign (wait until the end of the video and then use the computer keyboard to manipulate Mr. Crews' muscles - "Muscles, muscles, muscles, flex!...") to record and share their own music videos.
Obviously, Wieden + Kennedy aspires to be more than a typical ad agency. For example, they are working with tech entrepreneurs and New World storytellers on several incubators - exploring how to build "new relationships...as well as help transform our ever-evolving industry."
Thanks to Sam and David Torres for the link.