Content Marketing: Terry Crews Stars in an Interactive Video for Old Spice

Old Spice Muscle Music from Terry Crews on Vimeo.

This video was created by innovative agency Wieden + Kennedy working with effects shop The Mill for client Old Spice.

This campaign features former NFL defensive end and star of the Expendables 2, Terry Crews, as a one-man-band. Notably, viewers can also interact with the campaign (wait until the end of the video and then use the computer keyboard to manipulate Mr. Crews' muscles - "Muscles, muscles, muscles, flex!...") to record and share their own music videos.

Obviously, Wieden + Kennedy aspires to be more than a typical ad agency. For example, they are working with tech entrepreneurs and New World storytellers on several incubators - exploring how to build "new relationships...as well as help transform our ever-evolving industry."

Thanks to Sam and David Torres for the link.