Analytics: Tracking Your Social Media Campaign Using Social Report Metrics

Social Report is a social network analytics application that allows you to track your social network accounts - with tools designed to measure the effectiveness of your marketing initiatives. For example, Social Report provides you with a "conversion script" that can be installed behind the scenes on your website - and, once installed, you can track who comes to that site, where they came from and whether they purchased anything (conversions) while they were there.