Sheri Candler on Marketing a Documentary With a Limited Budget
Sheri Candler has written a very informative Nov. 28th, 2011 blogpost about marketing a feature-length documentary, Joffrey Mavericks of American Dance. The tactics that Sheri and her team are using - to market a film that chronicles the history of a leading American ballet company - can be used by any filmmaker with limited funds and an identifiable niche audience.
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