To market their lightweight and thin new Protege laptop, Toshiba commissioned this video. As of 1pm on Nov. 29th, 2011 this video (first uploaded on Nov. 23rd) had been viewed 89 times on YouTube. Guerrilla marketing students might want to check in to see if this (relatively inexpensive) stunt goes viral. Thanks to Peter Cashmore, founder of the indispensable and award-winning Mashable, for the link.
UPDATE: The video has been viewed 431,922 times as of 5pm Dec. 26th, 2011. Not bad for one month.