What we call "transmedia" continues to evolve, but the sense of community that can be built across multiple platforms, where interactive components engage and inspire, is not simply a question of the methods of storytelling. Just because a property expands across multiple platforms, it doesn't mean that the storyteller has really engaged in transmedia storytelling. As April writes: "Transmedia storytelling is not something you can slap onto any property. Ideally, transmedia should be considered as a way to develop a property from the ground up."
Still Don't Know What "Transmedia" Means? Read April Arrglington's Post
What we call "transmedia" continues to evolve, but the sense of community that can be built across multiple platforms, where interactive components engage and inspire, is not simply a question of the methods of storytelling. Just because a property expands across multiple platforms, it doesn't mean that the storyteller has really engaged in transmedia storytelling. As April writes: "Transmedia storytelling is not something you can slap onto any property. Ideally, transmedia should be considered as a way to develop a property from the ground up."
Subscribe to:
Post Comments (Atom)
Randy Finch's Film Blog:
Thoughts from a film producer about making and distributing films.
No comments:
Post a Comment