I'm linking to a post by Andrea Vahi (written for the Social Media Examiner site) that shows you how to use 10 Facebook apps that should help you to add functionality to your film's Facebook page.
Custom tabs (e.g., sending people to your trailer or your Kickstarter page), special fan-only content, or custom artwork (like your logo) can really make your page stand out. So, even if you tend to panic when someone uses the initials "HTML," you should read Andrea Vahi's article all the way through - see if any of the functionality appeals to you - and then pass the link (with its easy-to-follow instructions) along to your nerdy friend (aka your Producer of Marketing and Distribution).
Thanks to the remarkably busy Jon Reiss for the link.
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