Right now, around 30 million U.S. households are using digital TVs, Blu-ray players and gaming consoles for viewing online content in the living room. By 2015, that number is expected to explode, with over 75% of US HDTVs connected to the Internet. As a filmmaker, I'm excited by the creative possibilities of this convergence. Interactivity will allow filmmakers new storytelling possibilities and users will have the chance to share their reactions with their friends instantaneously - responding to and perhaps even shaping the way that stories unfold on home screens.
Revenue models and advertising - as we know it - will also change. Research from Yahoo! Connected TV - first published in Mashable on May 12th, 2011 - suggests: "In this new world where web and TV merge, ad content will be locally relevant and based on consumers’ interests and behaviors [e.g., you'll get targeted offers, personalized for you] and apps [that] will synch web content with live TV. As with the web and mobile industries, there is significant opportunity for businesses to capitalize on the ability to make purchases directly from the television — “t-commerce,” if you will."
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