Geoff Gilmore (when he was still Director of the Sundance Film Festival) on the State of Independent Film

Sundance Film Festival Director Geoff Gilmore has written an article for indieWIRE that includes the following:

"Structurally the biggest issue facing independent film is the theatrical distribution bottleneck. As long as theatrical exposure is the driving force to a film’s revenue streams in the so called ancillary markets, video/DVD, pay cable etc. then the expense of that theatrical release, the crowded marketplace and the competition with studio and specialized divisions of studios for that same filmgoer, creates a unique challenge. And if specialized distribution and the potential of new technologies, i.e. the Internet, are the answer, the question still remains how to reach filmgoers - how does marketing on the Internet succeed whether it’s viral, social community or niche, and when will revenue streams from new distribution mechanisms actually be significant?"

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Thoughts from a film producer about making and distributing films.