"A very senior executive in [Hollywood] that everybody knows still privately told me that he saw the Internet as “dumb pipes” and “just the latest last mile like cable.” He said, “in the end great stories and actors are what people want.” Guess what, Hollywood. That’s bullshit. The Internet is “smart pipes.” For the first time in history you can know who is watching your videos. You can A/B test your videos, your copy, your thumbnail images. You can earn the right to ask for customer information and remarket to them. And if you don’t capture the customer relationship – trust me tech companies will."
Watch the video.