"The Hero's Journey": Development and Pitching

To learn more about "The Hero's Journey", please watch these videos:



(Note: There are Chinese subtitles for Pat Saloman's Ted Talk, if you click the gear icon and enable subtitles and translate.)





If you want another perspective, you can also read these slides about the Hero's Journey from a marketer's perspective. 

And, to add a note of caution, here's a link to a takedown of the overuse of the Hero's Journey in Hollywood.