Star Wars Secret Cinema Event: Monetizing a Phenonmenal Experience

A long time ago in a galaxy far, far away.... (OK... East London... in the summer of 2015), fans could experience Star Wars in a phenomenal way.

As described in a June 12th, 2015 piece in The Telegraph: "Secret Cinema’s The Empire Strikes Back event, the latest offering from the immersive cinema company, isn’t exactly the same as actually being in a Star Wars film – but it’s probably still the closest you’re going to get whilst still actually in this galaxy. More importantly, it’s also ridiculously good fun."

When even the most epic of motion pictures can be watched on a mobile device... and almost every film ever made is available at the end of just a few keystrokes... the business of creating one-of-a-kind live film-themed events may seem a bit archaic. But, as Brian Clark predicted, creating phenomenal experiences - for example, an event where fans can step inside the world of the film and then see the film with other jacked-up fans - presents yet another monetizable model for connecting fans and filmmakers around the stories that we love.

I'm eager to see what Siobhan O'Flynn (my pal who, like me, teaches about this new world of movies, and who alerted me to the article in The Telegraph) writes about this...