Experiential Marketing and Entrapment Videos: This North Face Marketing Stunt Has Customers Climbing the Walls
Pop-up shops are one way to connect with a target audience.
Making videos of potential customers overcoming unexpected obstacles is another way that some brands (e.g., Samsung and Yovis Viaggio) are leveraging live events.
Is this ethical?
Randy Finch's Film Blog:
Thoughts from a film producer about making and distributing films.
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