Internet Trends 2014: Mary Meeker's Indispensable Annual Report
Mary Meeker, a partner at Kleiner Perkins and a reliable source for great insights into the internet, presented her annual internet trends report at the Code Conference (#codecon) on May 28th, 2014.
The biggest news for filmmakers from Ms. Meekers' speech seems to be the rapid growth in mobile video: The mobile share of online video time spent is now 22 percent, double what it was just one year before.
And as a China-watcher, I am intrigued by the numbers Ms. Meeker has assembled from that market.
For example, China continues to add new internet users at a prodigious rate, sustaining a year-on-year growth rate of 10%.
And China is in the process of rapidly building out 4G, which will mean even faster mobile video connections in the great population centers.
Currently there are just three other countries (besides China) with over 100 million people online. Those countries are the US (263 million users), Japan (101 million users), and Brazil (100 million users).
That's a total of 464 million web users in three of the four top markets combined.
China alone has 618 million people online.
And unlike the US, where user growth has topped out with 83% penetration, China is still growing robustly... with lots of room to add customers... with only 46% internet penetration in China at the start of 2014.
If you've doubted that mobile video is the future of filmmaking or that China will lead the way, it's time to recalibrate.
Here's a link to Ms. Meeker's slideshare.
Thanks to Nick DeMartino for the link.
Posted by Randy Finch on Saturday, May 31, 2014
Subscribe to: Post Comments (Atom)
Randy Finch's Film Blog:
Thoughts from a film producer about making and distributing films.
Post a Comment