The mass migration to China's urban centers has accelerated personal income and consumer demand.
These are many ways to measure the rapid rise of China's consumer society. One example? In 2009 China overtook the US as the global leader in energy consumption:
With more people coming to the cities and getting jobs, disposable income (personal income that remains after taxes are paid) has been growing in China:
The sudden buying power of China's urban consumer class has coincided with smartphones and tablets becoming available - and Chinese consumers are increasingly accessing the internet via mobile devices: