4 Rules to Make Star Wars Great Again

This video was produced by Sincerely Truman - a "new type of ad agency."

According to their website, Sincerely Truman is a Portland, Oregon-based New World company whose employees - developers, designers, producers and strategists - work on a variety of campaigns. You can hire Sincerely Truman to produce in-store product pieces, and informational videos that (you and Sincerely Truman hope) will spread via social media. But the company can also help with interactive user interfaces that take advantage of the power of the web (e.g., designing websites and tools for company's to evaluate their own performance internally).

Filmmakers! Notice how Sincerely Truman got your attention via social spread of a video that piggy-backs on an established motion picture franchise... Is this one way to make marketing great again?