Marketing for a Movie Using YouTube Video: 6 Million Views in One Month

This YouTube video entitled "Elevator Murder Experiment" is actually marketing for a feature length film that stars Colin Ferrell, entitled "Dead Man Down." The short film was uploaded to YouTube on March 6th, 2013 and has had almost 6 million views since then. Dead Man Down opened in theaters on March 8th, 2013 and has grossed around $11 million in the English speaking North American territories as of April 1.