Which Data Matters Most to Online Marketers?

According to a survey of 780 SEOmoz readers, the most critical data for optimizing or reporting on the success of a website includes Web Analytics data (from Google Analytics or others - including measurement of a website's potential audience, share of voice, and buzz), Conversion Data from Web Analytics, Keyword Rank Position, Web Index Link Data, and Site Crawl Data.

 Tools that provide this kind of data?

Google Analytics, GWMT, Bing Webmaster Tools, Mixpanel, KISSMetrics, Raven, and SEOmoz PRO.
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