What If The Movie You're Watching Knows Where You Are? Will SoLoMo (Social Local Mobile Search) Change Online Storytelling?

Who will be the first filmmaker to take full commercial advantage of the geo-location technology on today's mobile devices?

For example, which filmmaker will be the first to use texting to their potential audience as they approach the theater to thrill a mass audience ?

Who will send scary messages to those horror movie patrons who dare to leave the theater during a screening ("Where R U going? Did I scare U?")?

What sort of film elements will surprise and delight a huge audience when those scenes are unlocked when the users' phones enter a targeted area?

All these, and thousands of other potential variations, are being made possible by technology that was discussed in a January 12th, 2012 Mashable post.