Robert Pratten Walks You Through Location-Based Storytelling

In a very helpful July 10th, 2012 post transmedia storytelling expert Robert Pratten provides a step-by-step approach to creating a story experience that is "location aware."

In other words, if you're thinking about creating a story experience that involves audience participation in a particular real world environment, Robert Pratten has thought through the important questions you should be answering before you start.

There's lots to think about, but answering the questions that are neatly laid out in Robert Pratten's post will help you to decide on what type of experience you’re really creating, what business model you will pursue, and how to hook the audience and keep them engaged.