Instead of treating the internet as an enemy (e.g., seeking new laws to thwart "piracy"), Greg Yaitanes admonished Hollywood execs to learn to collaborate with online technologists: Silicon Valley and Hollywood should recognize "we are in the same business." In particular, Greg Yaitanes faulted those Hollywood execs who were slow to use social media as a way of better engaging viewers: “The show is just one part... additional content and interaction socially are now required of you.”
‘House’ Director Greg Yaitanes: Television Must Embrace Silicon Valley
Instead of treating the internet as an enemy (e.g., seeking new laws to thwart "piracy"), Greg Yaitanes admonished Hollywood execs to learn to collaborate with online technologists: Silicon Valley and Hollywood should recognize "we are in the same business." In particular, Greg Yaitanes faulted those Hollywood execs who were slow to use social media as a way of better engaging viewers: “The show is just one part... additional content and interaction socially are now required of you.”
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