Randy Finch's Film Blog
Can Hollywood Learn Transmedia Storytelling? Mass Effect 3 v. Prometheus: The 2 Sides of Fan Engagement
April 2nd, 2012 article in Forbes
illustrates how badly Hollywood can bungle storytelling in the New World of fan engagement (
fans protested when key characters were killed off in the game Mass Effect 3
) and how fan engagement with characters and story can be leveraged to great effect (the TedTalk starring Guy Pearce - which is a part of the campaign for Prometheus, a prequel to the 1979 sci-fi classic Alien).
Monday, April 02, 2012
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Randy Finch's Film Blog:
Thoughts from a film producer about making and distributing films.