If you're a filmmaker going to market with a new project, Orly Ravid has written an essential post for the January 31st, 2012 edition of indieWire that recaps the January 21st, 2012 Distribution Panel held at Sundance.
Q: What makes this post required reading for every filmmaker seeking to make money from their film?
A: The real experts shared the REAL NUMBERS for some hypothetical projects.
If you're going to market with a feature length documentary (Case Study #1) - or a narrative film with a $500,000 budget with an ensemble cast of up-and-comers but no really bankable stars (Case Study #2) - this post will be life-changing.
Even if you're just trying to get a feel for the indie film market as of early 2012 - you must read and absorb this post.