Why It Doesn't Matter If The UGC Sucks

According to a Dec. 5th, 2011 blogpost by Scott Walker , dismissing user generated content ("UGC") based solely on quality is missing the point.

"The most common argument I hear against including UGC in any entertainment property fail is, “UGC is awful,” which reduces the value of UGC to a single vector: the subjective metric of “quality"... If you’re inviting audiences to participate with the sole expectation that you’ll get professional-level, high-quality content, then you are completely misunderstanding the larger reasons and logic behind participatory entertainment... The bigger value inherent in audience participation is the different kind of connection this kind of participation encourages."

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