On Dec. 14th, 2011, social media consultant Monica Hamburg posted an interview with Lucas J. W. Johnson on her blog.
Together Lucas J. W. Johnson and Monica Hamburg do a great job of summing up how to create spreadable media (content that is easily shared among friends in a networked world).
The secrets to making "entertainment [that] becomes a gift — let me bring you into this new world, let me give you this experience by sharing it?"
"1) listen to your audience, engage with them directly, build loyalty;
2) give a big chunk of your work away for free, especially if you’re working on IP that isn’t already a blockbuster success, to get people in the doors;
3) don’t be afraid to pimp yourself, just don’t be an ass about it;
4) experiment, try new things, know that you’re going to fail — but get back on the horse, iterate, move forward; genuinely be a good and honest and open person — people like that.
5) Finally, do something with your work — be aspirational, be inspirational, be a force for good; you’re asking a lot of people for a lot of attention and potentially a lot of money — to do anything else is irresponsible."
Thanks to Simon Pulman for the link.
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