Here's what Ivan wrote (with a nod to Prof. Henry Jenkins of USC) back at the start of 2010: "As Henry Jenkins points out, viruses are transmitted whether their hosts wish to share them or not; they can’t be stopped, and the participants are helpless victims. Content, on the other hand, is only shared through intentional decisions. Unless consumers have a strong, personal motivation to share with each other, nothing gets passed along to anyone. If we want people to share things, we need to stop thinking in terms of “viruses” and start thinking in terms of “gifts” — things that people choose to give for specific reasons. "
Getting Past "Viral"
Here's what Ivan wrote (with a nod to Prof. Henry Jenkins of USC) back at the start of 2010: "As Henry Jenkins points out, viruses are transmitted whether their hosts wish to share them or not; they can’t be stopped, and the participants are helpless victims. Content, on the other hand, is only shared through intentional decisions. Unless consumers have a strong, personal motivation to share with each other, nothing gets passed along to anyone. If we want people to share things, we need to stop thinking in terms of “viruses” and start thinking in terms of “gifts” — things that people choose to give for specific reasons. "
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Randy Finch's Film Blog:
Thoughts from a film producer about making and distributing films.
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