Are you a long distance runner or a sprinter? In a Nov. 14th 2011 blogpost, Joe ("content marketing is for doers") Chernov offers five practical tips for extending the life of your online content.
The online audience voraciously consumes content. And (as the creators of Pottermore recently found out) once the audience burns through content, there may be no reason for them to linger on (or revisit?) a page. Joe Chernov's advice: Keep the window of consumption open longer for the content you do produce.