SEO (search engine optimization) is the practice of optimizing a web site to increase the traffic the site receives from search engines.
Here is a link to a free tutorial (from SEOmoz) on how search engines work. This tutorial also covers the fundamental strategies that make websites search engine friendly.
Once you've worked your way through the introductory SEO tutorial from SEOmoz, you can try your hand at this guide (from Ed Fry at Distilled) to brainstorming viral content that emphasizes "linkbait" - content created to attract links from the “linkerati”.
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