Great Panel on the Art of Immersion

After a decade as a contributing editor at Wired, Frank Rose sat down to write a book about the changes (brought on by the Internet and other factors) that were making entertainment and marketing more immersive and interactive. Frank Rose's remarkable book is called The Art of Immersion. I highly recommend it.

The video on this page is from July, 12th, 2011 - when Frank Rose spoke at Google - and then was joined by a panel of industry leaders including legendary producer Ted Hope, former marketing head at YouTube and currently director of Creative Programming at (the soon to be only a memory) Google Lab Chris Di Cesare, founding partner of Naked Communications Paul Woolmington and Susan Bonds of 42 Entertainment.

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