Small Power: Seth Godin

Seth Godin suggests: "Now that it's so much easier to produce a product in the small and market a product in the small, and now that it's so beneficial to offer a service to just a few, with focus and attention, perhaps we need to rethink the very goal of scale." Some microbudget filmmakers dream of becoming big-budget filmmakers, but there are also many of us (shooting on DSLRs and editing on our laptops) who celebrate our smallness and our artistic freedom.