User Experience (UX) Design: A Key Element in 21st Century Filmmaking

ILUVUXDESIGN from lyle on Vimeo.

Although this video is (in my opinion) way too cute, it does point to a little-discussed but crucial question for all online filmmakers: How easy/effective/appealing is the website where users find your films?

In the new world of online film consumption, simply making a video and posting it on YouTube or Vimeo will not be enough. Anyone can do that. In the digital age - where an ocean of user-generated content already threatens to overwhelm our ability to find and filter - a key way of distinguishing your films will be how you optimize the experience of reaching and watching them. That's where UX Design comes in.

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