Wendy Bernfeld (pictured above) founded and runs Rights Stuff, an international content licensing consultancy. Rights Stuff advises filmmakers about maximizing revenue throughout the world and in all media, with a special expertise in new media and cross platform (transmedia). In this Dec. 2, 2010 blogpost, Wendy Bernfeld argues that "with careful windowing and deal making, there are finally real new media revenue streams to be made, and it can be worth the hell."
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