Search Engine Marketing: A Tool for Filmmakers

Search Engine Marketing includes search engine optimization (SEO), but also the use of paid advertising and contextual advertisements in order to bring a website's articles or product pages to the top of search engine result pages (SERPs). American Express (the credit card company) published this June 28th, 2010 article, providing a great introduction to SEM.

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Randy Finch's Film Blog:

Thoughts from a film producer about making and distributing films.