VOD Case Study: Breaking Upwards

Do filmmakers need to spend their own money (not to mention years of their time) marketing and distributing their movies? What happens when they do? Is VOD a viable source of revenue, especially for an indie romantic comedy without stars?

In this March 29th, 2010 indieWIRE article, Eugene Hernandez analyzes how the filmmakers behind Breaking Upward (2009) have approached the task of marketing and distributing their film after it premiered at SXSW in 2009.

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Randy Finch's Film Blog:

Thoughts from a film producer about making and distributing films.