FIL 6614 Marketing a Film With No Money
What's the secret to marketing a film with next to no money? How do you do compete with the studios? Where do you spend in an online environment that has thrown traditional marketing notions into upheaval? In this August 30th, 2009 roundtable the Hollywood Reporter asked marketing specialists Eric d'Arbeloff of Roadside Attractions, David Dinerstein of Lakeshore Entertainment, Nancy Kirkpatrick of Summit Entertainment, Christian Mercuri of Nu Image and Debbie Miller of CBS Films to share their expertise.