Entertainment lawyer and producer's rep Steven Beer published this article in indieWire on Dec. 21, 2009, describing how filmmakers can adapt to the challenges and new opportunities ahead.
In contrast to the traditional all-rights distribution model, Beer advocates for what he calls the "empowerment" model of distribution. Beer's empowerment model (his version of what others are calling DIY) envisions direct sales and individual licenses to cover separate media and markets. Beer gives advice on how to navigate the different opportunities presented by emerging digital commerce and traditional media revenue streams. The empowerment model sidesteps middlemen and long term exclusive distribution relationships, placing more responsibility on the filmmakers themselves.