DIY Distribution - Case Study: One Night in a Theater Spurs DVD Sales for “Who Does She Think She Is”

Is one night in a theater enough to create the buzz necessary to create demand for online sales of your film?

Here is a blogpost by Ira Deutchman about how the filmmakers behind “Who Does She Think She Is” used Ira's company (Emerging Pictures) to distribute their film. The film is a documentary exploration of the difficulties women have in being taken seriously as artists. Ira's post recounts how these filmmakers built and marketed DVD's using one night in NY to kick off online sales.