If you haven't already done so, please read the the USP and positioning articles at these links:
And finish reading the entire Positioning book by Al Ries and Jack Trout.
Then - also for our next class on April 9th - please read the following posts:
Here's a post that suggests how a new form of internet star might evolve and how Chinese memes might become part of the global marketing conversation:
And finally here's a post (from 2009) that shows how far we've come in just 6 short years. Thinking about movie releases and marketing is changing rapidly and the tools we're discussing are intended to prepare us for the new and evolving film marketing landscape: