Film Marketing - Homework Due April 9th


If you haven't already done so, please read the the USP and positioning articles at these links:

http://www.economist.com/node/14301696

http://www.quickmba.com/marketing/ries-trout/positioning/

And finish reading the entire Positioning book by Al Ries and Jack Trout.

Then  - also for our next class on April 9th - please read the following posts:

http://www.randyfinch.com/2012/06/spreading-power-of-ideas-james-gleick.html

http://www.randyfinch.com/2012/11/what-buzzfeeds-strategy-for-web.html

http://www.randyfinch.com/2012/12/what-filmmakers-and-other-new-world.html

Here's a post that suggests how a new form of internet star might evolve and how Chinese memes might become part of the global marketing conversation:

http://www.randyfinch.com/2014/02/who-will-be-sid-caesar-of-internet.html

And finally here's a post (from 2009) that shows how far we've come in just 6 short years. Thinking about movie releases and marketing is changing rapidly and the tools we're discussing are intended to prepare us for the new and evolving film marketing landscape:

http://www.randyfinch.com/2009/03/vision-scope-financing-old-school.html

Xu Bing (徐冰): Painting With Light - Using Contemporary Materials to Comment on 17th Century Forms of Representation

Randy Finch's Film Blog:

Thoughts from a film producer about making and distributing films.