The New World of online circulation of films has created opportunities for filmmakers and advertisers. Red Bull got it right in the video above. But far too many creative types are still using the Old World paradigms.
In an Oct. 31st, 2012 post to adage.com, Adam Kleinberg suggests several strategies that should get filmmakers thinking about how to create more effective marketing - short films that use the power of social media, search and share.
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