The Why of Transmedia

In a Nov. 18th, 2011 blogpost Maya Zuckerman argues that theme (what Egri calls the "premise") is at the center of great transmedia storytelling: "Why do you want to tell the story? What is the message you want to convey?"

Maya Zuckerman's post was inspired by this Simon Sinek TED talk:

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Randy Finch's Film Blog:

Thoughts from a film producer about making and distributing films.