Justify the Content

In this April 15, 2011 post for the Tribeca (Online) Film Festival, NY-based producer Howard Gertler (Shortbus, World's Greatest Dad) explains why "all of the Red cameras in the world won’t save us." According to Gertler, reaching your audience doesn't turn on technology. Filmmakers working in this new age of digital distribution need to address the (timeless) fundamental questions: "Why is the story worth seeing larger-than-life? Why would an audience want to experience it communally?"

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Randy Finch's Film Blog:

Thoughts from a film producer about making and distributing films.