Sundance Selects is NOT a Selection of Films From the Sundance Festival
The Sundance Selects on demand outlet - launched by IFC in 2009 - is all grown up. According to this December 20th, 2010 indieWire blogpost, Sundance Selects will become a full-fledged distribution label starting in January 2011. Although IFC is already distributing theatrically, on home video and on VOD, Sundance Selects will be IFC's brand for auteur driven fare that in the past, would’ve likely been released to theaters under the IFC Films brand. indieWire reports an impressive list of titles that will help get the Sundance Selects theatrical venture started including: Elia Suleiman‘s “The Time That Remains,” Gregg Araki‘s “Kaboom,” Werner Herzog‘s “Cave Of Forgotten Dreams,” Xavier Dolan‘s “Heartbeats,” Abbas Kiarostami‘s “Certified Copy” and Bertrand Tavernier‘s “The Princess Of Montpensier.” Customers should not confuse Sundance Selects with a selection of films that had their premiere at the Festival held in Utah each year (it isn't). It's just that IFC has the right to use the name "Sundance," and they've decided to exploit the brand for theatrical distribution.