Producer Joel Heller (his documentary "Winnebago Man" premiered at South by Southwest in 2009 and was recently released on DVD and on iTunes) ran a lunch discussion at the November 2010 Distribution U. event in Los Angeles and Scott Kirsner was kind enough to get a copy of the notes that Joel had prepared for that discussion and to create a great blogpost based on those notes for CinemaTech. This link will take you to Scott Kirsner's blog and that post, which contains a wealth of information - including a collection of really useful and current links to resources - for planning an Internet marketing campaign for your film.
Developing a Powerful Online Outreach Strategy: Joel Heller's Invaluable Advice
Producer Joel Heller (his documentary "Winnebago Man" premiered at South by Southwest in 2009 and was recently released on DVD and on iTunes) ran a lunch discussion at the November 2010 Distribution U. event in Los Angeles and Scott Kirsner was kind enough to get a copy of the notes that Joel had prepared for that discussion and to create a great blogpost based on those notes for CinemaTech. This link will take you to Scott Kirsner's blog and that post, which contains a wealth of information - including a collection of really useful and current links to resources - for planning an Internet marketing campaign for your film.
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