Two Movie Businesses
Peter Bart, writing in Variety on March 5th, 2010 (the Friday before the Oscars), analyzed the split inside the motion picture business.
According to Bart: "On the one hand, there's the industry of tentpoles and 3D franchises -- a business newly re-energized by the success of "Avatar" and by the $660 million decision to convert 14,000 more screens to digital and 3D. This sector clearly is finding an expanding audience worldwide. But there's also a growing audience for that other sector of the movie business encompassing indie movies and art films -- for the sake of simplicity, let's call it "cinema." The distribution apparatus of this sector is shrinking, not expanding, and so is its financial base. And nobody seems to be rushing to do anything about it."