Is Indie Dead?

Grad student Jason Sutton pointed me to an intriguing article (available online now and in print in the February issue of Paste Magazine) that I am recommending to anyone interested in the future of "indie" film.

Rachael Maddux does a great job of examining what "indie" means in 2010, where we've come from and where we're heading: "Indie is, at once, a genre (of music first, and then of film, books, video games and anything else with a perceived arty sensibility, regardless of its relationship to a corporation), an ethos, a business model, a demographic and a marketing tool. It can signify everything, and it can signify nothing. It stands among the most important, potentially sustainable and meaningful movements in American popular culture—not just music, but for the whole cultural landscape."

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