As the summer box office season of 2017 draws to a close, IndieWire has already posted an article about what went wrong.
With projected North American revenue of under US $3.9 billion, this will be Hollywood's worst summer in the theaters in decades.
Where has the audience for theatrical pictures gone?
Has US pop culture changed so much that the studios are no longer capable of getting what they want - or need - to set a summer's entertainment agenda?
It's been 42 years Jaws established the "summer blockbuster" - has that cycle now finally officially ended?
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