18 Year Old Tom Bleasby Connects Online: New Tools for Marketing Music, Fan Interaction and Discovery

On May 23rd, 2015, Tom Bleasby, an 18 year old "amateur," posted this video to Facebook. In one week, the video has been viewed 7 million times.

Tom used an online karaoke app called Smule to sing along with Jessie J ("Jessie J pre-recorded the clip, and left blanks for fans to sing along, making it appear like she was interacting with them").

You can email Tom at tombleasbyinfo@gmail.com.