Theft? Piracy? Fair Use? Guerrilla Marketing? Star Wars Parody (Using Yoda, a Character Licensed by LucasFilms Ltd., and Music by Ray Davies of the Kinks)
To read about how derivative works based on or derived from the Star Wars Properties are treated under the law and by LucasFilms Ltd., here's a link to a fascinating paper by Viktor Mayer-Schonberger and Lena Wong: Fan or Foe? Fan Fiction, Authorship and the Fight for Control.
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